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Media Agency Estimated Billing Should Be Eliminated
Let me start by saying that Advertising Agencies are not banks and should never be asked to settle vendor obligations, made on behalf of clients, with their own funds. That said, the long-standing...
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4 Keys for Optimizing Direct Labor Based Remuneration Systems
Attorneys do it. So do accountants, consultants, architects and engineers. What are these firms doing? Tracking billable hours. Why? Because time and material based compensation remains the predominant...
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Try This Quick Programmatic Digital “Transparency” Test
If you’re like most marketers, your organization is spending considerably more of its media budget on programmatic digital media today than it did last year and certainly more than it did five years...
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Pandemic Impact on Marketing: Prudent Action Required by Advertisers
Ad revenues are projected to contract by $20 billion this year alone, with no clear insight into the lasting impact of COVID-19 on the $690 billion global ad industry (source: eMarketer). Setting...
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4 Quick Steps to Boost Marketing Efficiency… Now
Driving performance, improving efficiency and boosting working dollars are three primary focus areas of marketers the world over. COVID-19 and the related budgetary pressures aside, this has been a...
View Article2021 Resolution for Advertisers: Drop Estimated Billing Approach
It is time for marketers’ treasury management teams to turn their attention and scrutiny to the ad industry practice of “estimated” billing. Why now? The long-standing practice of “estimated...
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One Good Reason to Audit Your Advertising Spending
Experience from his early days in accounts payable brought home an important lesson… I was recently talking with a friend, who retired as a senior financial executive for one of the large global...
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Advertisers: Did You Get What You Paid For?
Plans are approved, purchase orders are issued by the advertiser to their agencies who then invoice the advertiser on an estimated basis for the approved activity. Reconciling invoices are then...
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Can Your Agency Support Its Billings to You?
Once ad budgets have been approved and purchased orders issued, your ad agency generates an invoice based upon estimated costs. Theoretically, this estimated billing is reconciled to actual costs once...
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Ad Industry: Lack of Transparency Limits Trust
“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” ~ Stephen Covey The question often asked of...
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